TikTok is launching a new tool that allows users to add songs they discover in the app directly into music apps like Apple Music. Initially only available in the US and the UK, the feature is an “Add Song” button on TikTok videos, enabling users to save the track to a default playlist on their chosen streaming service or to a playlist of their choice. Ole Obermann, TikTok’s Global Head of Music Business Development, emphasized the app’s role in connecting artists with a global audience and increasing engagement with their music.
“TikTok is already the world’s most powerful platform for music discovery and promotion, which helps artists connect with our global community to drive engagement with their music,” he said. “Add to Music App takes this process a step further, creating a direct link between discovery on TikTok and consumption on a music streaming service, making it easier than ever for music fans to enjoy the full-length song on the music streaming service of their choice, thereby generating even greater value for artists and rightsholders.”
When users use the feature for the first time, they are prompted to select their favorite music streaming service, which becomes their default for future use. Songs added through this method will be saved to a new playlist within the desired music app, though users can choose different playlists. For Amazon Music, “Add to Music App” is available to Prime members and Amazon Music Unlimited customers, allowing them to save tracks to the “TikTok Songs” playlist or another playlist of their choice. Saved tracks will default to the “Liked Songs” playlist on Spotify. Users can select from music apps installed on their phones, including Apple Music. The “Add to Music App” feature is currently being rolled out in the US and the UK, with plans for expansion to more markets.