Cutting Production Costs in Half: The Apple Vision Pro Followup

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Apple Vision Pro at Apple Park

A cheaper Apple Vision Pro variant may be half the cost of the original, as Apple aims to reduce component expenses. The specialized hardware’s initial release is priced at $3,499, but Apple is reportedly working on more affordable options. According to a DigiTimes report, sources claim Apple is developing four headset versions, with two planned for release at different price points. The second model is expected to be a mass-market edition with a significantly lower price. Apple’s goal is to cut the Bill of Materials cost in half to achieve the cheaper price. While DigiTimes isn’t known for precision, this rumor aligns with earlier reports of a more budget-friendly version of the Apple Vision Pro with reduced specifications and a lower price tag of $2,000.

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