Apple Boosts World AIDS Day Contributions Through Game Sales

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Proceeds from selected games will go to support World AIDS Day

Apple is donating all proceeds from selected games in addition to its $1 donation to the Global Fund per qualifying purchase. The company has been recognizing World AIDS Day since 2006, and for 2023, it announced that it would donate $1 for every Apple Store purchase made with Apple Pay until December 8. Now, it has launched a further donation scheme running from December 1 to December 4, 2023. “This year, Apple is making it both easy and fun to support (RED) and the Global Fund with customer purchases,” said the firm in a statement. “Beginning today through December 4, the App Store will donate all proceeds from select, exclusive in-app purchases for three amazing games — MONOPOLY GO!, Gardenscapes, and EA Sports FC Mobile — to the Global Fund, including playful avatars, cool shields, and star soccer players.” “In the U.S., Apple Books readers can browse a special collection of fiction and nonfiction books and audiobooks from around the world that amplify the multiplicity of voices in the fight for AIDS awareness and advocacy,” it continues. “Listeners can dive into the history of the HIV/AIDS epidemic in the U.S. and abroad, and hear stories from activists, artists, and everyday people, on Apple Podcasts.”

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