Capturing ‘Fuzzy Feelings’: Apple’s Holiday Ad Shot on iPhone

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Making the “Fuzzy Feelings” ad for Apple

Apple has released an almost four-minute ad for Christmas, showing a stop-motion animator who gets to see her boss “through a new lens.”

While Apple is still not as known for its Christmas and holiday ads as, say, Coca-Cola, it has made some remarkable films. They include the Emmy-winning “Misunderstood,” which is now a startling nine years old. For 2023, Apple has returned to the idea of people being misunderstood until they are known better, with “Fuzzy Feelings.”

Headlined “You make the holidays,” the film follows the real-life world of an animator, plus her increasing habit of taking out her frustrations in stop-motion. It was made by stop-motion… all of the stop motion work was shot on an iPhone 15 Pro.

“It’s been a pleasure working with Apple to bring this film to life,” said Mantzaris. “I really hope people see our characters and our story and that they also get inspired to try things out for themselves.”

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