The new Apple Vision Pro is a foray into spatial computing and the development of visionOS, marking a significant achievement for Apple regardless of Wall Street’s predictions. There has been much discussion regarding who the device is intended for and why it was released in its current form. However, the primary reason for its release is to gather consumer and developer feedback in order to progress further.
The $3,500 price tag for the Apple Vision Pro reflects the advanced technology it offers, and there won’t likely be a base model available until 2026 at the earliest. Despite the high cost, the hardware is expected to remain relevant without major upgrades for some time.
The release of the Apple Vision Pro and visionOS signals a move away from developing products in isolation and instead relies on consumer and developer input to shape its future direction. While initially targeted at developers and enterprise buyers, the device is expected to attract more consumers as it evolves.
In terms of financial prospects, the hefty price tag of the Apple Vision Pro reflects Apple’s aim to sell a vision of the future today, much like buying concept technology comes at a premium. The device is estimated to have generated significant revenue during its pre-order weekend, indicating a strong start for the platform.
Apple’s introduction of the Apple Vision Pro and visionOS represents its commitment to innovation in spatial computing, laying the groundwork for a new platform that may influence the entire industry. This departure from traditional VR technologies sets the stage for future innovations and competition in the industry.
While defining success for an Apple product is often challenging, the release of the Apple Vision Pro marks the start of a new platform that will shape the future of Apple’s hardware and software offerings. This move is expected to drive further innovation and define the future of visionOS.
